You might remember when a dominos pizza customer posted a receipt online that had racist remarks about her appearance. Raving fans is a great book about the 3 secrets to great customer service. If you really want a booming business, you have to create raving fans. The main ideas in the book are the three secrets to creating raving fans. As he was sitting in his office one day his fairy godmother by the name of charlie no, its not a lady showed the area manager the three secrets to create raving fans, the ultimate in customer service. The story is about an area manager who has been tasked to go beyond product quality to create raving fans for his company. Learn how to create raving fans for a massively successful business. Raving fans is a parablestyle story that teaches how to define a vision, learn what the customer really wants, and deliver effective systems that turn customers into raving and spending fans. Raving fans, in a nutshell, is the advice given to a new area manager on his first day in an extraordinary business book that will help everyone, in every kind of organization or business, deliver stunning customer service and achieve miraculous bottomline results. Carolyn higgins is the president and founder of fortune marketing company. There are three secrets to raving fans customer service, what are they. This is an audiobook audio cd and does not include actual book.
James foo i have never seen a more practical and straight to the point book on building on customers. A revolutionary approach to customer service by ken blanchard and sheldon bowles. The storytellers secret from ted speakers to business legends. Bad raving fans come from bad customer service the first is the one that we want to avoid. The secret is then better explained on by sally, the grocery store manager. A revolutionary approach to customer service, links together many critical aspects of running a successful business operation with the concepts we have learned this semester in management 402.
This secret is taught by leo varley, the owner of the department store. Told in the parable style of the one minute manager, raving fans uses a brilliantly simple and charming story to teach listeners how to define vision, learn what a customer really wants, institute effective systems, and make raving fan service a constant featurenot just another program of the month. Just having satisfied customers isnt good enough anymore. Blanchard, 1993, morrow edition, in english 1st ed. The second book in this recordbreaking series, putting the one minute manager to work, turns the three secrets of one minute management into daytoday skills and shows how they work in reallife situations. A guy that has just been put in a managment position requiring a turnaround goes on a fictional trip with his angel to visit businesses that have figured out their vision and their system to deliver customer.
Raving fans the ten truths for small business owners. Without going into a book analysis, the problem is clear. Kenneth hartley blanchard author and management expert. Sheldon bowles and ken blanchards raving fans, is written in the parable style of gung ho. The secret to raving fans, viral promotion and clean armpits.
The only drawback to the style of this book lack of chapters is that when you want to look up the three different secrets to developing raving fans, you have to flip through the book to find the pictures that represent the keys. The 3 secrets of creating raving fans through a fable, this book presents a simple framework on how to build a raving fan base. Open library is an open, editable library catalog, building towards a web page for every book ever published. Her personal mission is to help small businesses stop wasting money on advertising and promotions that dont deliver and help business owners implement an effective marketing system that will bring in more customersconsistently.
How to convert your casual readers into raving fans nmx 2014 spi tv, ep. Raving fans, in a nutshell, is the advice given to a new area manager on his first day in an extraordinary business book that will help everyone, in every kind of organisation or business, deliver stunning customer service and achieve miraculous bottomline results. A prominent, soughtafter author, speaker, and business consultant, dr. Theres no such thing as a wrong answer, unless you didnt read the book. The story starts with the new area manager of a business who was very nervous about his new job. A raving fan is a customer who is so overwhelmed and floored by customer service they cant stop telling others about their experience. Sheldon bowles sheldon bowls was the coauthor of this book. Written in the parable style of the one minute manager, this brilliant. Download raving fans summary in pdf infographic, text and audio formats, or. I dont care if you work for a worldrenowned fortune 500 company or a small familyrun business consisting of 6 employees this 8page book can have an enormous positive impact on every person in your organization and every customer you serve. A blueprint to build raving fans who will pay for your advice pingback.
The book highlights three critical aspectssecrets to servicing and retaining high. With well over a million copies sold, raving fans is an extraordinary business book that helps everyone, in every kind of organization or business, deliver stunning customer service. Few people have influenced the daytoday management of people and companies more than ken blanchard. The raving fans toolkit is made up of 4 modules that break down exactly what you need to do to cultivate raving fans for your great work. You want money, influence, and impact all of which are a lot easier with raving fans. Bonus ebook download the top 8 ways to make money in reopart 2 bonus ebook download reo application docs. Raving fans includes startling tips and innovative techniques that can help anyone create a revolution in any workplaceand turn their customers into raving, spending fans. This shopping feature will continue to load items when the enter key is. To compete in todays business environment, you have to create raving fans. This, in a nutshell, is the advice given to a new area manager on his first dayin an extraordinary business book that will help everyone, in every kind of organization or business, deliver stunning.
Blanchard is universally characterized by his friends, colleagues, and clients as one of the most insightful, powerful, and compassionate individuals in business today. Raving fans is a book of stories relating how fictional companies have created an environment of delivering awesome customer service. Three simple ways to implement raving fans customer. This book uses a narrative, thirdperson format to show the reader the benefits of employing the mindset of businesses with raving fans. Learn vocabulary, terms, and more with flashcards, games, and other study tools. Raving fans is written by ken blanchard and sheldon bowles, whose books have sold more than 12 million copies in twentyfive languages.
We live by the book raving fans by ken blanchard and sheldon bowles, which has taught us to strive for raving fans customer service. How to create raving fans and get tons of new listings. A straightforward and snappy guide to successful customer service from the author of the bestselling the one minute manager. Customers who viewed this item also viewed these digital items. Raving fans customers is an easy to read, informative and full of solid proven concepts. The 3 secrets to creating raving fans attract raving customers through simple customer service lois cozart, consignment store secrets who do you consider to be your competition. Deciding what you want is tailoring your business to the customers.